As sister and brother growing up in Massachusetts, we always dreamed about not only working together but also working for ourselves. In the spring of 2009, after one of us had spent a few years working in New York and the other had just graduated from college, we came up with an idea: Steve was perpetually in search for the perfect fitting baseball cap (something he could never seem to find) and one that didn't have brand names or team logos on it. Sarah had grown up needlepoint belts and pillows for family and friends, and we thought about how cool it would be to put needlepoint stitching on a baseball hat (something we had never seen before) and to give profits back to environmental organizations.
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